HOW WILL WORLD REAL ESTATE LOOK AFTER CORONAVIRUS?
As a panel member on a webinar during lockdown 2020, I was asked how global real estate will change after Coronavirus. The webinar was staged to help developers, estate agents…
HOW TO CREATE AN AMAZINGLY SUCCESSFUL PROPERTY MARKETING PLAN
CREATING THE RIGHT PROPERTY MARKETING PLAN As a property developer, you want to sell fast and at premium prices to achieve positive cash flow and maximum Gross Development Value. The…
IN A HURRY TO MAKE PROPERTY SALES? HERE’S HOW
SALES PACE CAN MAKE OR BREAK A PROJECT Property developers don't always have all the cash they need to finance a development. So they borrow. Then, the longer it takes to…
HOW TO PROMOTE PROPERTY DEVELOPMENTS SUCCESSFULLY
If there's one key message property developers should know it's this: before you start to even think about marketing your property development, have you got the foundations right? Before you call…
HOW TO PRICE PROPERTY TO GUARANTEE FAST SALES
LAYER UPON LAYER OF VALUE SHOULD CREATE YOUR LIST PRICE As a property developer, when you are setting your list price, you need to get prospective buyers past a tipping…
HOW TO MAKE YOUR PROPERTY DESIGNS SPECIAL?
A dear mentor of mine taught me this: "Great Marketing comes from Great Product". Thank you, Mr Swanson. In the world of property marketing: for Product read Property. And more specifically…
WHAT IS MARKET POSITIONING AND WHY IS IT SO IMPORTANT?
The 3rd P in the 7 Ps of Property Marketing is the P for Positioning. This isn't a fancier word for 'Location'. The term 'Positioning' was originally coined by Al…