Aphrodite Hills
Aphrodite Hills
Under the Premier Resorts flag, we were engaged by Lanitis Development to launch their €400m GDV Aphrodite Hills project in Cyprus with its 290-key 5-star Intercontinental hotel, 18 hole championship golf course and tennis academy.
The challenge was to devise a sales and marketing programme that could sell 650 properties on 578 acres from a standing “greenfield” start across a number of European territories.
We set up and managed a multinational sales and marketing operation in tandem with Aphrodite Hills’ onsite sales operation, selling 200 properties in the first year of trading worth over €50m.
The InterContinental Aphrodite Hills Resort Hotel was named ‘Best European Hotel for Leisure Activities’ in Condé Nast Traveller’s Gold List and won the World Travel award for Best Mediterranean Family Resort.
Under the Premier Resorts flag, we were engaged by Lanitis Development to launch their €400m GDV Aphrodite Hills project in Cyprus with its 290-key 5-star Intercontinental hotel, 18 hole championship golf course and tennis academy.
The challenge was to devise a sales and marketing programme that could sell 650 properties on 578 acres from a standing “greenfield” start across a number of European territories.
We set up and managed a multinational sales and marketing operation in tandem with Aphrodite Hills’ onsite sales operation, selling 200 properties in the first year of trading worth over €50m.
The InterContinental Aphrodite Hills Resort Hotel was named ‘Best European Hotel for Leisure Activities’ in Condé Nast Traveller’s Gold List and won the World Travel award for Best Mediterranean Family Resort.
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